| What Are Local Citations? |
| Local citations list your business’s name, address, and phone number (NAP) with online platforms, like directories (think Yelp).Aside from using established directories, you can also use review sites and social media platforms, and join your local Chamber of Commerce to get your site listed.Once listed, remember to keep your local business details updated for accuracy and consistency.Local Citation TypesYou’re spoilt for choice when it comes to local SEO citation building! There are so many of them. Here are just a few, using the Jolly Goat Coffee Bar as an example:Google Business Profile (GBP): This is probably one of the most important platforms for citation building. Flesh out your profile as much as possible and add information such as business hours, reviews, and a map. |
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| Yelp: If you’ve ever looked for a local business online, you’ll know this directory pretty well by now, as it’s one of the first local citation-building sites that comes up. As with GBP, you’ll want to create or claim your Yelp Listing and include all the essential details, your NAP, product information or descriptions, reviews, and opening hours. |
| Bing Places for Business: This is Bing’s alternative to GBP. With millions of daily visitors, claiming, filling out your listing, and optimizing your Bing profile to appear in search results is worthwhile. |
| Facebook business page: Facebook lets businesses set up a free business page to engage with customers. You can use it for updates, publishing and promoting content, and customer service. Click on the “Create a Page” link to get started. |
| Apple Business Connect: This resource enables searchers to find you across Apple properties. Click on “Get Started.” You’ll need an Apple ID. |
| You could also create local citations with:🔵 Local Chambers of Commerce🔵 Niche directories such as Open Table or TripAdvisor🔵 Local events groups or sites like Nextdoor🔵 Review sites, including Angi or TrustpilotLocal Government websites |
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